I found the title of this article to be quite eye-catching:
Is eCommerce Draining the Profit Out Of Retail?
Yeah. That is truly a great question.
Top to bottom the entirety of the eCommerce ecosystem is focused on enabling a company to have an easy relationship with customers and quickly provide them with goods at a low cost.
That has been the focus of traditional brick & mortar retailers for over 100 years but the cost structure of getting good TO a customer is quite different from providing a place for customers to go get goods FROM a retailer.
It is a read that is worth your time. Get the whole story here:
https://www.digitalcommerce360.com/2019/05/16/is-ecommerce-draining-the-profit-out-of-retail/
Happy Reading,
J.W. Gant
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