There's the classic Tier 1, but then there is a superpower level. That retailer has it all: great retail stores, great mobile app, great online shopping. Which ones qualify? Walmart, Amazon, Target, Starbucks .... anyone else?
Here is the story:
https://www.clickz.com/retailers-improve-app-experience/207018/
Here is a snippet from the piece:
Most retail apps leave something to be desired, according to Jim Cusson, President at retail marketing agency Theory House.
“I think of that quote from Field of Dreams: ‘If you build it, they will come,’” he says. “A few years ago, there was this rush to build apps and everyone wanted one, whether it had a true purpose or not. You see a lot of injured soldiers on the battlefield now because companies have invested money in an app that’s obsolete.”
Happy Reading,
J.W. Gant
“I think of that quote from Field of Dreams: ‘If you build it, they will come,’” he says. “A few years ago, there was this rush to build apps and everyone wanted one, whether it had a true purpose or not. You see a lot of injured soldiers on the battlefield now because companies have invested money in an app that’s obsolete.”
Happy Reading,
J.W. Gant
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