Best Reading of the Day
Always remember, the folks who want to sell you something will often be willing to write studious analyses to help persuade you to but it.
With that in mind you really should read this, the best read of today, or the month really.
Forget everything we know or think we know about the retail store. Given the technological shifts we've seen in recent decades with online, social, integrated fulfillment, seemless customer service through digital, mobile, and more, what should the store look like today.
Here is a snippet that provides one view:
Over the next three years, outdoor lifestyle apparel retailer Toad&Co. plans to open 20 new brick and mortar stores.
With news of store closings by powerhouse brands likely swirling around in your head, you may be tempted to make sure you read that number correctly. It’s been dizzying for sure. So why would an apparel retailer be looking to expand its brick and mortar footprint in this environment?
Santa Barbara, CA-based Toad&Co. lives by a simple truth: People enjoy shopping and being in the store, and still want that experience. They just don’t want it to be disconnected from the rest of their purchasing journey.
“We don’t believe brick and mortar is dying,” explained Kelly Milazzo, VP of operations for Toad&Co. ”But we do believe that the consumer expects, and will soon demand, a seamless interaction with the brand.”
Here is the full article:
http://www.chainstoreage.com/article/how-make-next-generation-store-right-now-store
Happy Reading,
J.W. Gant
No comments:
Post a Comment