I hope the turkey was good to you last week. On with the news.
First up is news on Apple Pay and how usage data has played out this holiday season. Overall the churn rate seems to be ... not good. People try it in small numbers and largely do not return. Looks like they need a more compelling reason for people to use this. Check out the numbers on the survey. Very interesting responses.
http://www.pymnts.com/in-depth/2014/apple-pay-a-bust-on-black-friday-new-data-shows/#.VHynXtLF_9Y
Next is a story on the evolution of Black Friday. Times are a changin' folks.
https://nrf.com/news/three-factors-influencing-the-evolution-of-black-friday-shopping
Next is a pair of stories about shoppers and Black Friday, headlined by Google's analysis:
https://www.thinkwithgoogle.com/articles/shoppers-go-mobile-black-friday-weekend.html
http://www.mediapost.com/publications/article/238928/in-weaker-black-friday-weekend-mobile-is-the-big.html
That second story is worth quoting the headline:
Happy Reading,
J.W. Gant
PS One item of note should be included here. Best Buy's website went down on Black Friday. The good news here is the reason why and there is nuance to it that is very interesting. We've seen retail websites crash before but for all the wrong reasons. On this day the site went down due to huge traffic and much of that traffic came from mobile devices. Wow! That is a great problem to have. Here is one story on this:
http://fortune.com/2014/11/28/best-buys-website-down/
Welcome to December folks. Ready to do your shopping?
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